schwab tower ad 1 15

lemon and line

karver ad 1 14

fish fp 6 15

c & c 30 banner ad 3 8

hh banner green

csprit banner 2

rapido 60 ad

velocitek banner 12 16

west system fp banner ad 1 15

farr banner ad 8 1

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pyi banner ad

c tech 9 22

vela banner 2 15

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ner banner 3 24

brooklin boatyard

finishing line

People are usually comforted by numbers, at least when the numbers lean their way.  Imagine how comforted the Vendee Globe is with theirs, as noted below!  Photo showing what 150,000 people at a sailing event really looks like, thanks to Christophe Launay.

There is a number however that is equally disturbing, and that is that there was zero coverage of this historic event in the US mainstream media. In a country with an obsession with all sorts of “extreme” sports, how pitiful that perhaps the most extreme sport of them all generated no interest from an incredibly lazy media. Look for a more in-depth piece on this topic later. Now take a look at the good numbers…

Finish Line Feed (Jan 27)

  • 650,000 connections to live feed
  • 350,000 views of archived finish feed
  • 60,000 Peak simultaneous connections (compared to 38k at race start)
  • >1 Million total views of finish (live + archive)
Cumulative French Exposure
  • >11,000 articles (print)
  • >17,000 articles (web)
  • >5,000 radio broadcasts
  • >4,500 TV broadcasts
  • 38,000 total media spots (FR)
Cumulative Web/App Figures
  • 45 million visits
  • >8 million unique visitors
  • 240 million page views
  • 75,000 Facebook fans
  • 19,000 Twitter followers
  • 470,000 players of Virtual Vendee
  • 25 million video views
  • 290,000 apps downloaded
Physical Attendance (Finish)
  •  150,000 in Les Sables D’Olonne (per Vendee government count)


January 29th, 2013

fish 7 7 ad

ewol banner ad

trogear ad

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flags banner

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whitecap fp ad

predict 5 15

ullman skip

uk banner ad 3 15

rbs banner ad


front street ad 4 4

hh banner purple

kinder ad

fish side 6 17

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nacra ad

hancock banner ad